Accountancy Magazine

Recession gives charities money worries

Fundraisers look to corporate donors

Pat Sweet

Charities are worried about their future sources of funding and most expect to see a fall in overall income over the next 12 months according to new research from PricewaterhouseCoopers.

The latest in PwC’s Managing in a Dowturn survey series, based on research with members of the Charity Finance Directors' Group and the Institute of Fundraising undertaken in November 2009, reveals that charities remain cautious about the future despite the economic upturn. But charities are more positive than they were in May 2009, when the survey showed that finance directors rather than fundraising directors had the greatest fears about loss of income.

That situation has now reversed, with fundraising directors currently more anxious than finance directors in all areas except corporate donations. Their principle focus of concern is the widely predicted cuts in government spending, although there is uncertainty about the timing of any reduction in public funding and some respondents do not anticipate problems until 2011.

In response, some 40% of all respondents are focusing their investment in corporates and 44% on major donors, a clear increase from previous surveys.



This is a free accountancymagazine.com news story

Accountancy magazine

You can find much more news and analysis - and keep up with all the latest technical developments - in Accountancy magazine, the leading monthly magazine for accountants.  Subscribe here.

Accountancy newswire

Stay up to date with the latest news and scandals in the accountancy world with our free weekly newsletter delivered straight to your email inbox.  Subscribe here.

Accountancy magazine online archive

An online version of the magazine is available on subscription, which is browsable by issue and includes a searchable archive of every article in every issue going back to 2001.